Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? What colors are appropriate for your brand?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Red is a color that attracts men. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It is a color of energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
The cool colors are given below.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.
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